offset, either totally or in part, by profits made in investments. However, this has been a chronic problem. Much of this situation could be blamed on strictures of governmental regulations in South Korea. There have been demands for changes and some alterations have been effected as well. For instance premiums have been increased. However, these changes have not proved to be entirely fruitful.
1. study of slowing down or reversing the processes of aging
2. part of science
-Study tissue rejuvenation with stem cells
-molecular repair and organ replacement
▶ enable humans to have indefinite life spans with healthy youthful condition
Permanent disease
Infertility
Prevent possibilities of illness
Eternal life
Stance of technology consumer
Posotive to life exte
3) Population Aging
As a result, this combined effect of increasing lifeexpectancy and decreasing fertility causes population aging. Figure 3 shows the proportion of population in the developed and developing county at aged 65. We can know the proportion of elderly is growing worldwide and then, this proportion will be continually increasing in the future.
Figure3. Percentage of World’s Pop
Reason for the increasing proportion of older people
The improved care of expectant mother and newborn infants has “reduced the infant mortality rate”
New drugs, better sanitation, and other medical advances have “increased lifeexpectancy”
: Male 58.7>75.6, Female 65.6>83.3 (1970>2008)
Especially, in Korea
The birthrate is rapidly declining >>
사오정(45세 정년),
4 Customer Analysis
4-1 Customer Expectations
Young age Mid-life Late-life
Interest Adventure, Challenge Adventure, Relaxation Leisure, Health
Company Peers, Friends, Lovers,
Circle members Friend, Lover, Circle member, Family, Lover
Leisure Travelling, Experiencing
Leisure Travelling, Leisure, Fishing, Experiencing Travelling, Climbing
Leisure Time Weekends, Holidays
Vacation season W
life wanted for her. She Would like to develop a sense of herself apart from expectations of others. She finds herself wondering what she “should” want and what she “should” be doing.
6. Ruth is experiencing more concern over aging and losing her “looks”
7. She is the oldest of four childre. Father as distant, authoritarian, and rigid, Mother as being critical. In many ways Ruth to
and early 20s
▪ Vivid colors of VANS
1. Take pictures of daily life with VANS shoes.
2. Make the pictures black and white except the part of shoes.
It should be simple and easy
to catch the point instantly.
Expected effect
▪ Making customers be aware of VANS’ Vivid color
▪ Remain in customers’ memories
▪ People think VANS shoes is every day-shoes
An individual who has a given health condition can face a higher probability of permanent disability or death (e.g. if he is infected with AIDS).
A given health status can limit an individual’s ability to supply effort (e.g. AIDS, malaria and other debilitating diseases).
3. Some diseases (e.g. malaria or intestinal worms) have a small impact on the probability of dying but significantl
3.2 Trends
- Globally, under-five mortality has decreased by 33%, from an estimated rate of 89 deaths per 1000 live births in 1990 to 60 deaths per 1000 live births in 2009. This decline translates into an average annual decrease in child mortality of 2.1%. Numbers of under-five deaths have declined from 12.4 million in 1990 to 8.1 million in 2009. While progress has been made, it is unequally